We are residents of Irvington—your neighbors on Strawberry Lane, Main Street, and North Broadway—who believe our village’s charm is its greatest asset. We are deeply concerned about an impending development that threatens to erase a vital piece of our shared history and forever change the face of our community.
An out-of-state developer, Big Varma, has purchased the property at 76 North Broadway and intends to replace the historic 1853 Woodruff Mansion with a massive, industrial-looking apartment complex that is entirely out of character with our village’s unique architecture and spirit.
We must act now. The Village Planning Board is currently poised to greenlight this project despite vehement opposition from many residents. Our goal is simple: Stop Big Varma.

The proposed development is not just another building project; it is a threat to what makes Irvington special.
An Historic Landmark Faces Demolition
The beautiful 1850 Woodcliff Mansion (also known as Maxon) is an irreplaceable piece of Irvington’s history. It is the birthplace of J.P. Morgan, Jr. and epitomizes the character of our village. Big Varma plans to demolish this historic treasure, along with the beautiful, historic stone wall that lines North Broadway
An "Ugly Barracks" That Doesn’t Belong
The proposed 50+ unit apartment building and day care center is jarringly out-of-place. Its industrial look clashes with the surrounding residential architecture. This development will be a permanent eyesore for every resident and visitor.
Community Impact
Email or call the Mayor and Trustees. Attend the next public meeting and speak your mind. Tell them you stand against Big Varma.
Email or call Board Chair Cesare Manfredi directly. Attend the next public Planning Board meeting in person or via Zoom meeting and speak your mind!
Share stopbigvarma.com with your neighbors, friends, and local community groups. E-mail us at stopbigvarma@gmail.com.
Your support and contributions will enable us to meet our goals and fund our mission.
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